Bumper opening Collections for a Small Movie – RX100
Telugu cinema industry is running in a very lean phase now a days, with the number of failure products are being released for past few weeks, most of the movies ending as either an average ones or a duds at box-office. Since the last blockbuster Mahanati, we didn’t have a single successful movie at ticket window. Only Tamil dubbed movie “Abhimanyudu” got impressive mileage in-between.
RX100 is one small budget movie has been released in this week without any expectations, and it is surprisingly to witness that the opening collections are just phenomenal. It casts new Lead pair and director’s first attempt, with which everyone is wondering how come the movie is getting initial craze and public is running towards theatre without knowing the movie talk. All most all B,C theatres had housefuls on first day, and it collected a share of 1.5Crs in telugu states, Never before collections for a small budget movie without much pre-release hype. The actual movie distribution rights were sold for just 2 crores.It won’t be any surprise if the movie collects 4 times of its pre-release business and then, It is going to be a Quadruple Blockbuster.
The makers have promoted this movie with bold promos with excessive skin show in the movie trailer, which might be one of the reasons for this craze built among youth.
Director Ajay Bhupathi is receiving the appreciations for the way he dealt the story in a raw and rustic fashion. All the characters are presented well. Karthikeya & Payal Rajput has done excellent job to justify their lead roles. Especially, Heroine Payal’s characterisation gives you surprise in the tale, and her performance stands at highlight of RX100. Music & background score is very good.
Hearty congratulation to the entire team of RX100 for this unique attempt, we wish all the people who involved in this project will have a bright future in the cinema field
Movie makers should put an end on their opinion that, Telugu Audience will not accept different attempts. If the directors come up with interesting stories and convey them to the audience with effective screenplay, then no one will stop for such movie to reach bigger crowd.
Even audience got bored of regular commercial & stereotypic format cinemas. My dear Film Makers, Please realize it,at least by now.